Wanan Technology Holds 2026 Marketing Conference ▏Safe Driving Across the Globe, Intelligent Marketing Without Borders

On March 2, the Wan’an Technology 2026 Marketing Conference was successfully held under the theme “Uniting Hearts and Pooling Strengths to Reach Across the Globe—Setting the Latitude and Longitude of Our Five Continents and Four Seas.” The conference provided a comprehensive review of the company’s 2025 performance and outlined a detailed strategic marketing plan for 2026. Nearly 200 senior leaders from various subsidiaries and business units, along with key marketing executives, attended the event. Leaders from the Group Party Committee, the Board of Directors, and the executive management team were also in attendance.

The meeting was chaired by Wu Jiansong, Deputy General Manager of Wan’an Technology.

Chen Jiang, Chairman of the Group’s Board of Directors, expressed his profound recognition and heartfelt gratitude to all marketing leaders for their hard work over the past year. In his opening remarks, Chen Jiang highlighted that, over the past year, Wan’an’s core business surpassed RMB 5 billion, reaching an all-time high. This remarkable achievement is the result of the concerted efforts and unwavering determination of every Wan’an employee, as well as the market performance delivered by the marketing team through professionalism and resilience. The year 2026 marks a pivotal moment for Wan’an—a year of strategic accumulation and leap-forward growth following four decades of dedicated craftsmanship. Looking ahead, he urged the Wan’an marketing team to: stay firmly focused on our goals and deepen our engagement in existing markets to solidify our foundation for sustainable development; boldly explore untapped opportunities and pioneer new frontiers to create fresh drivers of growth; and foster seamless collaboration and continuous improvement in quality and efficiency to build a new marketing ecosystem.

Yan Jianlai, Secretary-General of the China Society of Automotive Engineers, delivered a compelling keynote address titled “The Automotive Industry: Current Status and Trends.” Secretary-General Yan pointed out that, driven by the large market base, robust consumption potential, and the “Two New” policies, China’s cumulative automobile production and sales are expected to reach approximately 34.53 million units and 34.40 million units, respectively, in 2025—representing year-on-year growth of more than 10%. Passenger car production will surpass 30 million units for the first time; Chinese-brand passenger cars will exceed 20 million units for the first time, capturing nearly 70% of the market share; and new-energy vehicle sales will break through 16 million units for the first time, with domestic penetration exceeding 50%. Secretary-General Yan emphasized that the cornerstone of China’s development lies in technological innovation and the vigorous promotion of strategic emerging industries. The same holds true for Wan’an: it must consistently use innovation as the connecting thread to drive comprehensive transformation across markets, management, and institutional mechanisms; remain in sync with national strategies to strengthen capabilities and expand its network of partnerships; and proactively engage in the international division of labor. Finally, Secretary-General Yan outlined the overarching goals for the automotive industry by 2040, providing clear guidance for Wan’an’s further development.

During the meeting, Qiu Baoxiang from Wan’an Technology’s Technical Center delivered a detailed report on the “2026 Major R&D Projects.” Subsequently, Chen Qun from the Commercial Vehicle Business Unit, Jiang Dawei from the Passenger Vehicle Business Unit, Zhang Haifeng from the Chassis Lightweighting Business Unit, Yao Huanchun from the International Business Unit, and Fu Zuolin from Boswin Supply Chain presented their 2026 marketing reports, focusing on “analysis of key issues, expansion into overseas markets, and measures to achieve targets.”

The times have entrusted us with a mission: once we accept it, we must make a commitment; once we make a commitment, we must deliver; and once we deliver, we must do it well. In this round of competition, we must turn passivity into proactivity, challenges into opportunities, the impossible into the possible, and disadvantages into advantages—leveraging our strengths, honing our positioning, and taking the initiative to strike. Chen Feng, Chairman of Wan’an Technology, delivered an important address on the domestic and international situation, opportunities and challenges, and short- to medium-term goals.

Chen Feng emphasized that the marketing team has achieved notable results in key market expansion, market intelligence dissemination, and breakthroughs in untapped markets, which deserve recognition. We must remain steadfastly customer-centric and continue to strive for excellence. First, each company should adopt the “hexagonal warrior” competency framework, rigorously address its weaknesses, strengthen its core business foundation, and build unparalleled cost-performance capabilities. Second, globalization presents both challenges and opportunities; we must unswervingly advance our localization strategy, leveraging platformization and standardization as key levers to focus on core customers and core vehicle models, thereby stabilizing existing business, expanding new business, and enhancing profitability. Third, robust cash flow must serve as the bedrock of our operations; we should actively pursue opportunities in embodied intelligence, timely initiate domestic and international joint ventures and strategic M&A initiatives, and cultivate a “tropical rainforest” ecosystem conducive to Wan’an’s growth. Fourth, whether it is the CEO or the development of the marketing team, both are of paramount importance. The essence of the “role-based accountability and performance-driven approach” lies in being market- and customer-oriented, efficiency- and value-driven, and talent- and capability-focused—ultimately achieving resource optimization and natural selection through survival of the fittest. Fifth, the general managers of each company are the primary business representatives; they must be deeply engaged on the front lines, leaving no promising customer unattended and capturing first-hand market intelligence. In conclusion, Wan’an has already established a solid industrial foundation, with initial frameworks in place across all business segments, and our ambition to become one of the world’s top 100 automotive component suppliers is crystal clear. This is a battle to be fought—and won—from the outset. Marketing warriors, let us meet at the pinnacle!

During the event, the conference held a flag-presenting and oath-taking ceremony for the “Decisive Victory in 2026” initiative, with special recognition bestowed upon recipients of awards including the Heihe Winter Benchmark Testing Team Award, the Best Dedication and Commitment Award, the Best Quality Support Award, the Best Technical Support Award, the Best Sales Growth Award, the Best Market Expansion Award, the Hundred-Million-Yuan Customer Award, the Hundred-Million-Yuan Customer Growth Award, the Hundred-Million-Yuan Sales Representative Award, the Strategic Sales Representative Award, and the Best Marketing Manager Award. Secretary Chen Lixiang also presented calligraphy works titled “Safe Travel Across the World, Intelligent Marketing Without Borders” to the Strategic Sales Representatives and the Best Marketing Managers.

Commend the outstanding